• 09 Oct, 2025

Basic Ways to Improve Your Website Ranking in Nepal

In today’s digital world, having a website is not enough — it needs to be visible to people. Whether you run a small business, a travel agency, a restaurant, or an online store in Nepal, improving your website ranking on Google can help attract more visitors and customers. Here are some basic and practical ways you can boost your website’s ranking without needing to be a tech expert.

 

1. Use the Right Keywords

Think about what people in Nepal are searching for when they look for your products or services.
For example:

  • If you run a trekking company, people might search for “Everest Base Camp trek package” or “budget trekking in Nepal.”
  • If you run an electrician business, people might search “electrician in Kathmandu” or “AC repair in Lalitpur.”

Use tools like Google Keyword Planner or Ubersuggest to find these keywords and add them naturally in your website’s:

  • Titles and headings
  • Page content
  • Meta descriptions
  • Image names

 Don’t stuff too many keywords — just use them where they make sense.

 

2. Make Your Website Mobile Friendly

Most Nepalis use their smartphones to browse the internet. If your website doesn’t open properly on mobile, visitors will leave quickly — and Google notices that.
Make sure your website:

  • Loads well on all devices (mobile, tablet, laptop)
  • Has readable fonts and clickable buttons
  • Doesn’t take too long to load

You can test this easily using Google’s Mobile-Friendly Test tool.

 

3. Improve Your Website Speed

Slow websites can kill interest. If it takes more than 3–4 seconds to load, people often leave.
You can improve speed by:

  • Compressing images before uploading (use free tools like TinyPNG or ImageCompressor)
  • Avoiding too many animations or heavy videos on your homepage
  • Using a good hosting service in or near Nepal for faster loading

 

4. Create Quality Local Content

Write blog posts, guides, or news updates related to Nepal. For example:

  • “Top 10 Hidden Hiking Trails in Nepal”
  • “How to Choose the Right Electrician in Kathmandu”
  • “Best Digital Marketing Tips for Small Businesses in Nepal”

Good content keeps your visitors engaged and helps Google know your website is valuable. Try to post regularly — even once or twice a month is great.

 

5. Register on Google Business Profile

If you have a physical business, create a Google My Business profile. It’s free and helps your website appear on Google Maps and local search results (like “near me” searches).
Include:

  • Your correct name, address, and phone number
  • Working hours
  • Photos of your shop or office

This is very helpful for local visibility in cities like Kathmandu, Pokhara, or Butwal.

 

6. Build Backlinks from Trusted Websites

Backlinks are when other websites link to your website. It tells Google that your site is trustworthy.
You can build backlinks by:

  • Listing your business on Nepali directories (like NepBay, YellowNepal, HamroBazaar, etc.)
  • Collaborating with local bloggers or influencers
  • Sharing your articles on social media

 

7. Keep Your Website Updated

Don’t let your website become outdated. Regularly update:

  • Contact details
  • Service pages
  • Blog posts
  • Photos and offers

Fresh updates show Google that your website is active and relevant.

 

8. Use Social Media to Drive Traffic

Nepalis are very active on Facebook, TikTok, and Instagram.
Share your website content on these platforms to get more visitors. The more people visit and spend time on your site, the higher your ranking can go.

 

Final Thought

Improving your website ranking doesn’t need a big budget — it just needs smart and consistent effort. Start small: focus on speed, keywords, and content. Over time, your website will start climbing higher in Google search results.